IAB Vietnam

Phone subscriptions doubles the nation’s population

With 44.5 million new phone subscribers last year, the total number of phone subscriptions in Vietnam topped 170 million by the end of December, 2010, according to the General Statistics Office (GSO).

US cable TV bleeds subscribers as online grows

November 30, 2010, The economic downturn has US cable television companies shedding subscribers in record numbers and Americans increasingly “cutting the cord” in favor of cheaper online options, new research shows.

Irish online advertising spend up 12% to €54m

November 16, 2010 – SPENDING ON online advertising in Ireland rose by more than 12 per cent in the first half of 2010 to almost €54 million, driven by a rise in the number of internet users.

Online advertising puts more pressure on print media

November 11, 2010 – The USA set a record on the level of profit received from online advertising. According to Interactive Advertising Bureau (IAB) and PwC, the income of the sector received during the first six months of 2010 increased by 11.3 percent to $12.1 billion. Contextual advertising is the leader, but video advertising shows positive dynamics as well. The Internet continues to put pressure on traditional media outlets.

Europe set to overtake US in online ad spend

November 4, 2010 – Europe is set to overtake the US in online ad spend next year, as half-year results released by the IAB show double-digit growth.

Five most engaged brands in Social Media

Oct 28, 2010 - Engaging in social media is about being extremely open, creative and flexible. To stay competitive online, brands need to be investing in social media as a way to extend themselves to their customers.

Manchester police uses Twitter to detail inanity of 999 calls

A request for advice about an “unwanted guest” and reports that a man was “not walking a dog in a popular dog walking spot” were among hundreds of inane 999 calls received by Greater Manchester Police as the force used Twitter to detail every incident it dealt with in a 24-hour period.

Vitrue’s Research: the Anatomy of a Facebook Post

According to Mashable’s Facebook Factlook from February 2010, the average Facebook user clicks the Like Button 9 times, writes 25 comments, becomes a fan of 2 pages, is a member of 12 groups and spends 55 minutes on Facebook daily. Marketers today are allocatin a considerable amount of their operating hours and marketing budget toward social media initiatives to attract fans and engage them in a meaningful way to monitor and manage social networks 24×7.

Online adspend rises in Singapore

Singapore, Oct 20, 2010 –  Online advertising expenditure is rising rapidly in Singapore, driven by telecoms, technology and financial services brands.

Internet Ad Revenues Break Records for First Half of 2010

Search Remains Strong, Digital Video Soars as Display Gains Momentum—Double-Digit Growth in Online Advertising Is Back

NEW YORK, NY (October 12, 2010) — The Interactive Advertising Bureau (IAB) and PwC US today released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion in that period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.